RWinvest
SEO, GEO and Content for a UK Property Investment Company.
Project Overview
RWinvest is a UK property investment company, established in 2004, that sells buy-to-let, off-plan and new-build investment property in Liverpool, Manchester, London, Luton and other UK cities. It works with UK and overseas investors, and publishes guides and market updates to help them choose where and what to buy.
Property investment is one of the most competitive spaces in UK search, with large property portals taking most of the high-value searches. Since November 2025 we’ve run RWinvest’s SEO alongside a GEO campaign, so the brand shows up in Google and in AI answers from tools like ChatGPT.
We’ve rebuilt the core landing pages for each city and property type, added investor guides and supported the site with link building.
Project Highlight
- 92% Increase in Organic Engagement Rate Year on Year
- 90% More Time Spent on the Site by Organic Visitors Year on Year
- 40% Increase in Visits From ChatGPT Year on Year
- From 4 to 22 Tracked Keywords in Google’s Top 3 Since November 2025
Challange
RWinvest came to us after more than a year of falling organic clicks, through several Google updates. At the same time, more investors were starting their research in ChatGPT and other AI assistants, and RWinvest needed to be one of the companies those answers mention.
Its city and property-type pages overlapped and didn’t say enough to compete for terms like “buy to let properties for sale”, which were going to portals with years of authority behind them. It also needed content that answers the comparison questions investors ask, such as which companies and cities are best for buy-to-let.
Solution
Our focus has been the pages investors land on first, backed by guides, link building and GEO.
- Landing Pages: Rewrote the main pages for each city and property type, including buy-to-let, off-plan and new-build pages for London, Liverpool and Manchester, and new pages for Luton.
- Guides: City comparisons and landlord guides, such as the Liverpool landlord licensing guide, written for investors weighing up where to buy.
- GEO: Comparison content written to be quoted in AI answers, plus articles on Estate Agent Today and Net House Prices on the best UK cities and ways into buy-to-let.
- Link Building: Links from property and business publications to build authority on competitive investment terms.
Visual Results
SEO and GEO for a UK property investment company since November 2025, covering landing pages for each city and property type, investor guides, link building and articles on Estate Agent Today and Net House Prices.
RWinvest, client since November 2025The Results
- Engagement rate on visits from organic search up from 34% to 66% (November 2025 to October 2026, vs a year earlier)
- Average time on the site from organic search up from 31 to 59 seconds (November 2025 to October 2026, vs a year earlier)
- +40% visits from ChatGPT (November 2025 to August 2026, vs a year earlier)
- From 4 to 22 tracked keyword rankings in Google’s top 3 results (November 2025 to October 2026)
- +42% tracked keyword rankings in Google’s top 10 results (November 2025 to October 2026)
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